Welcome to the World of Moorcroft Pottery – Where Art, Colour, and Heritage Come Alive
There is something magical about Moorcroft pottery. The moment you see those rich glazes, flowing tubelined patterns, and deep, glowing colours — you know you’re looking at something special. Moorcroft isn’t just pottery; it’s a living piece of British art history, a century-old craft that still stirs the heart and captivates collectors around the world.
This website is your complete guide to that extraordinary world — from the very first pieces created by William Moorcroft in the early 1900s right through to the breathtaking new designs being produced in Burslem today. Here, we celebrate Moorcroft’s story in full — its people, its artistry, its patterns, and its place at the heart of British design.
Whether you’re a long-time collector or have only just discovered the beauty of Moorcroft, you’ll find everything you could ever want to know right here. We explore each era of Moorcroft’s evolution: from the hand-decorated Florian Ware that launched William’s career, to the beloved Pomegranate, Eventide, and Claremont patterns that made the brand world-famous. You’ll discover how the factory overcame wartime trials, embraced new designers, and continues to thrive today — turning clay and glaze into stunning works of art.
Our pages are filled with exquisite photography, showing Moorcroft pottery in all its colourful glory — close-ups of the delicate tube-lining, the shimmer of the lustres, and the backstamps that tell each piece’s story. You’ll find price guides, auction results, and up-to-date valuations to help you navigate today’s vibrant Moorcroft market. From cherished early pieces to rare limited editions and studio trials, we share the knowledge that every collector needs.
But this is more than just a reference site — it’s a living, breathing celebration of Moorcroft. We’ll bring you news and updates direct from the Moorcroft factory, features on new studio releases, and highlights from the auction rooms of Bonhams, Woolley & Wallis, Fieldings, and others. You’ll feel part of the excitement as new designs are unveiled and rare treasures find new homes.
Most of all, this is a place for people who love Moorcroft — for those who stop to admire the light dancing across a glaze or trace the raised lines of a hand-painted flower. For over a hundred years, collectors have cherished these pieces not just for their beauty, but because they tell a story: of craftsmanship, creativity, and an enduring passion for colour and form.
So come and share that passion. Explore, learn, and connect with a world where tradition meets imagination — where every vase, plaque, and bowl has a voice of its own. Whether you collect, admire, study, or simply dream, you’ve just found your home in the wonderful world of Moorcroft pottery.
Welcome — and enjoy the journey.
